Outbound telemarketing is an organizational strategy of contacting potential customers or clients to inform them about a specific product, service or event, and convince them to purchase or participate in it.
An outbound telemarketer usually follows a templated script devised as part of a more extensive telemarketing campaign. Often, telemarketing can involve more than a single call to assess customers’ interest and then follow-up calls to close a sale.
Apart from cold calling, outbound telemarketing also involves directly reaching out to the customer with a product offer to close a sale. Outbound initiatives boost high contact rates, agent productivity, and closed deals too.
Lead generation services
Lead generation services are often used by B2B companies for acquiring and evaluating new leads that, hopefully, convert to new customers. These services can be provided by an individual consultant or an agency employing many people.
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